From family heritage
to street culture.
Our company story begins in 1998. A connection to Hunan's Xiang embroidery and a retro point of view shape what comes next.
The founding year of our company
Family roots in Hunan.
Our story begins with the founding of our company in 1998. Family ties to Xiang embroidery, a traditional art of Hunan, give OVWQT a cultural foundation: an appreciation for everyday objects, attention to detail and the personal meaning a bag can hold.
The art of Xiang embroidery.
Xiang embroidery is one of China's four major embroidery traditions and is recognized on the country's national intangible cultural heritage list. Its vivid tigers and lions, delicate flowers and birds, and subtle use of color offer a rich artistic language. This family connection encourages us to value expressive design and personal detail.
Details that become yours.
As a pioneer of China's retro bag culture, OVWQT draws on vintage influences while paying attention to how people dress and live today. Graphic checks, warm leopard prints, velvet textures and glossy finishes form a distinctive visual language.
Personalization brings the design closer to the individual. An embroidered name might belong to a friend, someone in your family, or you. It gives an everyday pouch a clear sense of belonging and adds a personal connection to a thoughtfully chosen gift.
Explore personalizationA different kind of energy.
Our streetwear bags explore a more expressive direction. Retro barrel shapes meet contrasting colors, Cuban-style chains and metal charms. These details give familiar silhouettes a new character and offer another way to make a look your own.
Discover the Remix Edit
Hip-hop and rap artist collaborations
In conversation with music.
Today, OVWQT collaborates with more than ten hip-hop and rap artists. Their connection to music and self-expression brings a contemporary perspective to our brand. Through these collaborations, we explore how a bag can become part of someone's individual style.
The next chapter is yours.
Family memories connected to Xiang embroidery and contemporary street culture both inform our direction. We care about everyday usefulness while leaving room for color, decoration and personal expression, carrying Chinese retro bag culture into new settings.
The story that began in 1998 continues with the people who carry our bags. We hope the piece you choose finds a place in your everyday life and becomes part of how you express yourself.
Retro Soul. Bold Details.
